Hello everyone!

I hope you had a happy holiday and that you are all doing well.

Today’s article is not going to introduce you to a new pattern, or explain a new sewing technique.

I would just like to tell you a little more about Étoffe Malicieuse.

Our identity

Since the beginning of Étoffe Malicieuse, I have always been committed to being “myself”.

There is one thing I want to emphasize more and more:

my love for nature

That’s why I wanted to make it a point of honor to offer you supplies that respect our planet as much as possible, by choosing them as close as possible to France when I was obliged to leave our country.

That’s also why the Malicieuse boxes are in cardboard, made right next to my house…

That’s why the explanations are designed to be pleasant to read “online” with links to videos. Of course, I don’t forget those who prefer to print, but I try to encourage the use of PDF on computer rather than printing.

The environmental issue is not always easily compatible with sewing. For example, we easily make waste when we try things on, especially when we are designers and we are looking through our test versions for the perfect pattern.

Étoffe Malicieuse needs to get closer and closer to nature, and I’ll have to tell you more about it soon, hopefully within the year. It will take as long as it takes!

Our logo

I’ve been thinking about changing the logo for a while now.

Indeed, as much as it spoke to me at the beginning of the adventure of Étoffe Malicieuse, now I wanted something else.
Something lighter, simpler. But still with a personality. Something unique…

One could think that a logo is a simple “drawing”, but in fact it is much more than that. I owe this logo to Solène who so kindly helped me in its realization, and I take advantage of this blog post to thank her once again 😉

To tell you a little bit of the story, at the beginning Solène proposed me several logo ideas but I didn’t manage to explain to her what I wanted, and none of her proposals pleased me.

I guess at that point I wasn’t ready for that much change. This was before the spring confinement. So we left the idea aside, counting on time to do its work.

At the end of the summer, we talked about it again and I was able to tell him more about my desires. I absolutely wanted the new logo to be related to nature.

I didn’t know exactly what I wanted, but I knew what I didn’t want. I tried to guide her as best I could for her new research, and barely ten days later she made several proposals.

Among all the new ideas, one touched me. I liked this lace leaf right away.

Solène then reworked the logo to make it perfect for me.

I finally had fun finding pretty colors for it: navy blue for the timeless side and gold for the precious side that goes so well with lingerie.

Here’s the new logo for Étoffe Malicieuse:

Our patterns & documentation

The change is not limited to a new logo. It goes much further than that:

• The explanations of the patterns will be taken up slowly, with the new visual identity.

• These new explanations are “lighter”, “easier to read”.

They are, of course, as detailed as before, with QR-Codes and videos that you seem to appreciate a lot:

The modifications on all the patterns & their instructions will be long (I am alone behind Étoffe Malicieuse), it will be done little by little, without stress or impossible timing.

Once a pattern has been reviewed, you will receive an email with the new download.

Next steps…

We continue everything the same! But a little bit differently all the same.

The year 2020 will have been the beginning of the explanatory videos on the Youtube channel.

I would like to continue to offer this format, as it allows you to visualize much better than with simple diagrams.

My idea is to make sewing lingerie as easy as possible, while keeping that little challenge in mind that is so pleasing when you manage to overcome it!

In order to make updates to the site, it will be under maintenance early next week. So don’t be surprised if you can’t access it.

I hope you like the new identity of Étoffe Malicieuse, and that you will enjoy reading the explanations!

Nice day, and see you soon for a new surprise! (shhh, I didn’t say anything !!!)